It started with
one silver goofball.
We make soft, well-made things for people who love their silver lab a slightly unreasonable amount. We're those people too.
Lana, the founder's dogMore enthusiasm than coordination.
Lana is a silver Labrador who naps in sunbeams, loses every staring contest, and greets the mail carrier like a long-lost sibling. One day we wanted a shirt that captured exactly how ridiculous and lovable she is — and couldn't find one that didn't feel generic or cheap.
So we made it ourselves. Then friends with silver labs wanted one too. That's the whole origin story: a good dog and a stubborn refusal to settle for boring merch.
she has no idea she's the boss ♥
The stuff behind the stuff
Made to order
Nothing is printed until you order it. No landfill bins of unsold tees, no waste — just your thing, made for you.
We give back
1% of every order goes to Labrador rescues and shelters. The dogs who need homes come first.
Actually good quality
Heavyweight fabrics, pre-shrunk, prints that survive the wash. If it's not right, we reprint it — 60-day promise.
For the community
Breed clubs, rescues, and meetups get bulk love. Tag us and you might end up on the wall.
Every order helps a lab find a home
When you buy something with your dog's whole personality on it, you're also helping a shelter lab get theirs. We think that's a pretty good deal.